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EAST VILLAGE, MANHATTAN

Madame Vo

Madame Phở with a short rib on the bone, on a lively stretch of East 10th Street.

Yen Vo and chef Jimmy Ly's East Village restaurant runs on family recipes and a broth that simmers through the day and night. The room goes from bright white at the bar to dark at the back, the playlist leans toward 2010s club music, and the espresso martinis are made with Vietnamese coffee and whiskey.

The order is the Madame Phở, a broth that balances deep beef against warm spice, with the short rib on the bone added if you are very hungry. Crispy chả giò rolled around shrimp, pork and crab are for the table, and the mixed-grill platter covers everyone else.

Editor’s tip

Madame Phở with the short rib, one plate of chả giò to share, and a Vietnamese espresso martini to finish.

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Editorial draft — core details last reviewed October 13, 2026. Confirm practical details with the official site before you go.