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MIDTOWN, MANHATTAN

FAO Schwarz

America's oldest toy store, now at Rockefeller Center, and the real-life model for Home Alone 2's toy shop.

The FAO Schwarz storefront at 30 Rockefeller Plaza
ajay_suresh · CC BY 2.0, via Wikimedia Commons

FAO Schwarz calls itself the oldest toy store in America: Frederick August Otto Schwarz founded it in Baltimore in 1862 and brought it to New York, where it has had several homes since 1870. Its famous Fifth Avenue store closed in 2015, and in November 2018 the flagship reopened here at 30 Rockefeller Plaza, a few steps from the Christmas tree. Expect giant stuffed animals and a dance-on floor piano like the one made famous by the 1988 film Big.

It is also the real store behind Home Alone 2's Duncan's Toy Chest, the dazzling shop where Kevin learns the day's profits go to a children's hospital. The movie version was filmed in Chicago, but this is the New York institution it was modeled on, so it belongs on any Home Alone day.

Editor’s tip

Pair it with the tree and the rink, which are just across Rockefeller Plaza.

Eat & drink nearby

While you’re nearby

Editorial draft — core details last reviewed October 26, 2026. Confirm practical details with the official site before you go.