Downtown Boutiques: SoHo, Nolita & the Lower East Side
The shops from Seoul, Stockholm, Paris and Tokyo that chose downtown for their New York homes, the labels born here, and the streetwear and beauty shops downtown is known for.
Downtown is where New York shops for what's new. International brands open their first American stores on the cast-iron blocks of SoHo; New York designers keep their flagships on Mulberry, Elizabeth and Orchard Streets; and the sneaker and streetwear shops draw a young crowd from all over the city.
The walk is compact. Start on Mercer or Greene Street in SoHo, cross Lafayette into Nolita for Prince, Elizabeth and Mulberry, then keep east to Orchard Street on the Lower East Side. Below, the shops worth stopping for, grouped by what you're after. Stores with a passport stamp come from abroad.
Brands from abroad
International labels whose downtown stores are destinations in themselves, several of them the brand's first in the United States.
- From Seoul
Gentle Monster
SoHo · 70 Wooster St
The Korean eyewear brand's flagship, reworked in September 2026 with new kinetic sculptures among the sunglasses.
- From Copenhagen
GANNI
SoHo · 40 Mercer St
The Danish label's first US store, opened in 2019; a second is at 382 Bleecker St in the West Village.
- From Stockholm
Acne Studios
SoHo · 33 Greene St
Men's and women's collections from the Stockholm house; a second store is at 82 Gansevoort St in the Meatpacking District.
- From Stockholm
TOTEME
SoHo · 49 Mercer St
The Swedish brand's New York flagship, furnished with Svenskt Tenn pieces.
- From Paris
L'Appartement Sézane
Nolita · 254 Elizabeth St
An apartment-style shop from the Parisian brand, with its Essentials collection and gifts.
- From Paris
Polène
SoHo · 487 Broadway at Broome St
Leather bags sold only in the brand's own stores and online, plus a New York-only line.
- From London
RIXO
Nolita · 19 Prince St
The London label's first permanent US store, with one-off pieces sold only there.
- From Japan
Goldwin New York
NoHo · 300 Lafayette St
The Japanese outdoor brand's first US flagship, opened in April 2026: technical outerwear for a New York winter.
- From Tokyo
BAO BAO Issey Miyake
SoHo · 126 Prince St
The geometric-tile bags in their first standalone store outside Asia, opened in June 2025.
- From Tokyo
Pleats Please Issey Miyake
Nolita · 14 Kenmare St
The pleated-clothing line's New York flagship, opened in December 2024.
- From Spain
Massimo Dutti
SoHo · 575 Broadway
The Spanish brand's first New York store, opened in October 2026, with a second entrance on Mercer St.
- From Japan
MUJI
SoHo · 455 Broadway
MUJI's first US store, opened in 2007: stationery, storage, travel gear and clothing in the brand's plain style.
Born in New York
New York labels with their own downtown flagships.
Aimé Leon Dore
Nolita · 224 Mulberry St
The Queens-born brand's flagship, with Café Leon Dore a few doors down at 214 Mulberry. At busy times the store uses a virtual queue.
Sandy Liang
Lower East Side · 28 Orchard St
The designer's own shop on Orchard Street, with her collaborations alongside the collection.
Bode
Lower East Side · 58 Hester St
The New York label's menswear flagship; its shoe shop and one-of-a-kind shop are on the same block.
MOSCOT
Lower East Side · 94 Orchard St
The family eyewear house that began as a pushcart on Orchard Street in 1915, with eye exams on site.
Telfar
SoHo · 408 Broadway
The brand's first and only flagship, with a "Bag Bar" for its famous shopping bags. Opening day in November 2024 drew lines hours long.
KHAITE
SoHo · 165 Mercer St
The label's first standalone store, in a cast-iron building on Mercer.
LoveShackFancy
West Village · 390 Bleecker St at Perry St
Romantic floral dresses on Bleecker; a second store is at 462 Broome St in SoHo.
Beauty & fragrance
Testers out, first US stores, and the K-beauty and niche perfume houses that have made downtown their showroom.
Glossier
SoHo · 72 Spring St
The New York beauty brand's flagship, with the full line out to try.
- From Seoul
fwee Agit
SoHo · 74 Grand St
The Korean makeup brand's first US store, opened in May 2025, home of its viral Blurry Pudding Pot.
- From Seoul
NONFICTION
Lower East Side · 38 Orchard St
The Korean fragrance brand's first US store, opened in March 2026, with a New York-exclusive scent.
- From Melbourne
Aesop
Nolita · 226 Elizabeth St
Aesop's first US store, opened in 2010: skin care, body care and fragrance.
- From Paris
Diptyque
Nolita · 31 Prince St
The Parisian candle and fragrance house's Nolita boutique.
- From Stockholm
BYREDO
SoHo · 62 Wooster St
The Swedish perfume house's standalone SoHo boutique.
- From Paris
Marc-Antoine Barrois
SoHo · 120 Wooster St
The couturier-perfumer's first US boutique, opened in April 2026, with fragrance, couture and accessories.
- From Istanbul
NISHANE
Nolita · 239 Elizabeth St
The Turkish niche perfume house's New York flagship.
- From Milan
KIKO Milano
SoHo · 430 West Broadway
Affordable Italian makeup, back in SoHo with a permanent store since September 2026.
Sneakers & streetwear
Most within a few blocks of Lafayette Street, the spine of downtown streetwear.
Kith
NoHo · 337 Lafayette St at Bleecker St
The New York brand's three-floor flagship, renovated and reopened in May 2025, with a Kith Treats window.
Supreme
Nolita · 190 Bowery
The New York skate brand's Manhattan store.
Noah
Nolita · 195 Mulberry St
The New York label's flagship and home base.
Extra Butter
Lower East Side · 125 Orchard St
A sneaker boutique since 2007, with a movie-theater theme.
- From Germany
adidas Originals
SoHo · 135 Spring St
The new Originals flagship, opened in April 2026.
- From London
Palace
SoHo · 49 Howard St
The London skate brand's New York shop.
- From California
Stüssy
Nolita · 50 Prince St
Stüssy's New York "Chapter" store.
Design shops and gifts
For presents to carry home that aren't a snow globe.
MoMA Design Store
SoHo · 81 Spring St, between Crosby St & Broadway
The museum's design shop, redesigned and reopened in September 2025. No museum ticket needed.
Pearl River Mart
SoHo · 452 Broadway, between Grand & Howard Sts
The Asian-American emporium founded in Chinatown in 1971: lanterns, slippers, teaware and gifts.
Coming Soon
Lower East Side · 53 Canal St at Orchard St
An independent shop for home goods and design gifts, at the Lower East Side end of Canal Street.
Good to know
Downtown Boutiques: SoHo, Nolita & the Lower East Side, answered
Where is the best boutique shopping in downtown Manhattan?
SoHo's side streets (Mercer, Greene, Wooster, Prince and Spring), Nolita's Elizabeth and Mulberry Streets, and Orchard Street on the Lower East Side, which Time Out named one of the coolest streets in the world in November 2025. Source
Do you need a museum ticket for the MoMA Design Store in SoHo?
No. The SoHo store at 81 Spring Street is a standalone shop, separate from the museum in Midtown. It reopened in September 2025 after a redesign. Source
Is there a line at Aimé Leon Dore?
Sometimes. The brand says the Mulberry Street flagship may use a virtual queue during busy periods; you join it at the store. Source
Every store here was confirmed open, at this address, on its own website on 2026-10-27. Shops move and close; check before you make a special trip.
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